In Brand for Growth (Adapting to Thrive) Chiarities and Social Enterprises have the opportunity to benefit from a fully funded re-evaluation of their brand. Successful applicants embark on a bespoke rebranding exercise to align and strengthen the organisation for the new future. This comprises consultancy, design and rollout phases resulting in a revitalised brand outlook, revised visual identity and a starter pack of brand resources.The programme is for social enterprises in Scotland with high growth and impact potential who can demonstrate that they would benefit significantly from a top level branding exercise they may otherwise struggle to resource. The studio sponsors one recipient each year with the remaining funding being made up by the Scottish Government and other funders who are impressed by the quality of work and the merit of the programme. 

Standard criteria include:

  • Charity or Social Enterprise* based in Scotland
  • Would benefit significantly from brand development
  • High growth and high impact potential
  • Fully invested in the process
  • Impacted by the pandemic and with a change plan in place

*according to the voluntary code of practice for social enterprise in Scotland

The competition runs each year and is curated by Community Enterprise, backed by the Scottish Government's third sector division and delivered by ethical brand specialists Bold Studio. An independent judging panel made up of individuals from the design world, the social enterprise world and previous recipients select from the range of applications. Applications were open from 5th March 2021 - 30th April 2021.

Recipients on the 2021 programme are: 

  • North West Mull Community Woodland Company
  • Oi Musica
  • Maternal Mental Health Scotland (MMHS)
  • WHALE, The Arts Agency
  • The Usual Place (aka  Inspired Community Enterprise Trust)
  • Grace Chocolates (aka Positive Changes (Scotland) CIC)
  • The Glad Cafe CIC
  • Active Communities (Scotland) Ltd
  • Spruce Carpets
  • Cruse Bereavement Care Scotland
  • Beechbrae CIC
  • Eco Drama
  • Wester Loch Ewe Trust
  • International Network of Street Papers
  • One World Shop