Guidelines International Network

Design    Branding    Web   

Gin approached us to develop their brand identity in line with their global reputation for excellence. This was then extended to their new website and annual conference. 

The old branding was tired and uninspiring, as such we got to work drawing inspiration from a company wide online workshop across several countries. In the end what developed was a bright, modern and professional looking brand that suited the organisation's forward thinking outlook. We created a brand which used simple bold colour palettes combined with a sytem of wave forms to signify different aspects of the organisation. These took the form of ECG waves for medical guidlines, Syncronised brain waves for collabrotive research, anolouge waves for networking and conferencing and data waves for scientific resources and data.

We also designed and devloped a striking new and accesible website.