Montgomery Street Lane

Branding   

Montgomery Street Lane is a collaboration between several of Scotland’s most prominent social venture support providers; Challanges, Firstport, Melting Pot, Project Scotland, and SEA Academy.

Newly developed work spaces will help people to start or grow their social venture by bringing support providers and startups together into one location. This meant the Montgomery Street Lane brand had to be designed as it’s own entity whilst still being adopted and approved by various organisations who had equal authority over design decisions. As the first of potentially many locations, this brand also had to be futureproofed in order to retain it’s brand identity once applied to various street names.